Why Actors Need to Focus on Talent Before Marketing
By Craig Wallace
There is much talk these days about how important marketing is to an actor’s career, as well as a seemingly endless stream of advice and opinion on the best ways to use all the different forms of new media. And while it is important for actors to take advantage of opportunities to get themselves out there, there is an essential question that needs to be addressed before any campaign is launched: Are you ready for the market?
Just because it’s easier than ever to market yourself doesn’t automatically mean that you should. I see many actors these days putting mor...